We believe that buying and selling luxury goods should be a delightful experience.
Our commitment to exceptional service and discreet transactions ensures that your journey with us is as seamless as it is rewarding.
Based in Cape Town, we've cultivated a deep passion for buying premium secondhand diamonds, fine jewellery, exquisite timepieces and artworks. Anthony Alan prides himself on his discerning eye and extensive knowledge, enabling him to accurately assess and value a wide range of luxury items.
As a distinguished member of the Diamond Association of South Africa, Anthony Alan is a renowned global trading business specialising in buying and selling luxury goods.
Happy clients
Years in business
Rare timepieces on hand
Best offer
Professional Service
Professionalism
We are well-trained specialists with many years experience in grading and valuing all types of diamonds and luxury goods; our incentive is to establish long term relationships with our customers built through a mutual trust and are not rewarded for underpaying you for your items.
Permanent Presence
We are always in the market and looking to buy 365 days a year; many of our competitors only buy when the market is rising, and disappear when it is not.
Consistent Pricing
We have a methodical approach to pricing and update our prices regularly according to changes in the market so you can be sure that you always receive the most competitive offer.
We buy from anywhere in South Africa
We are willing to travel to make the purchase however that does depend on the value of the item. Alternatively we offer a fully insured collection and delivery service via our courier's valuable cargo division.